Marketing - More than running an ad campaign

What most small business owners don’t understand is that a marketing strategy includes every activity that has to do with making or optimizing income. Advertising, public relations, managing workflows, managing employees, everything that you do as a business is subject to your marketing plan. A marketing strategy is as pointless as runway behind you unless it makes you more money! Facebook pages are great, your logo probably makes you feel cool, the billboard on the side of the freeway makes you feel important, but unless they are making you the money they should that feeling of importance and coolness will disappear.