Marketing vs. Public Relations (a note on social network marketing strategies) Part I

Much of the time you hear that social network marketing doesn’t drive sales. Well, according to that mindset there is, by definition, no such thing as social network marketing. It would have to be social network public relations. Marketing is what gets you more sales, more leads, or more customers.
I am here to say, unequivocally, you can use social networks such as Facebook to drive sales, generate leads, and get more customers. It just takes a whole lot more work than people are willing to put in.
Little story. I had a friend that worked for a little boutique, and as little boutiques often do . . . it was struggling. So, the owner put some time and effort into the social networks and last I ran across them they had literally thousands of Facebook fans on their page. Now, the though that probably went through your head just now was “what a success story.”
THAT IS WHERE EVERYONE FALLS APART WITH SOCIAL NETWORK MARKETING!
Thousands of fans is not the end goal of social network marketing, it is merely the first step.
Check back Monday for Step 2.